Immediate Impact
57 standout
Citing Papers
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Hyunmin Lee being referenced
Show Us You Are Real: The Effect of Human-Versus-Organizational Presence on Online Relationship Building Through Social Networking Sites
2013
Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation
2013
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Hyunmin Lee | 225 | 155 | 64 | 34 | 397 | |
| Xiaochen Angela Zhang | 237 | 179 | 37 | 28 | 394 | |
| Colleen Connolly-Ahern | 207 | 218 | 53 | 24 | 419 | |
| Joey Reagan | 199 | 185 | 56 | 25 | 403 | |
| Stephan Vom Dahl | 157 | 49 | 25 | 27 | 387 | |
| Brian Britt | 278 | 94 | 38 | 39 | 429 | |
| Geah Pressgrove | 221 | 169 | 38 | 23 | 349 | |
| Everette E. Dennis | 195 | 166 | 51 | 52 | 447 | |
| Kyongseok Kim | 219 | 59 | 71 | 18 | 407 | |
| Taejun Lee | 170 | 74 | 20 | 30 | 432 | |
| Tang Tang | 271 | 109 | 59 | 31 | 448 |
All Works
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