Immediate Impact
65 standout
Citing Papers
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
2021 Standout
Virtual Reality in Destination Marketing: Telepresence, Social Presence, and Tourists’ Visit Intentions
2021 Standout
Works of Horace Newcomb being referenced
Television: The Critical View
1977
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Horace Newcomb | 149 | 90 | 94 | 227 | 168 | 12 | 532 | |
| Robert Clyde Allen | 128 | 169 | 44 | 189 | 226 | 10 | 609 | |
| Charlotte Brunsdon | 84 | 121 | 43 | 199 | 195 | 29 | 581 | |
| Herman Gray | 79 | 54 | 85 | 172 | 271 | 29 | 602 | |
| Catherine R. Squires | 62 | 23 | 122 | 226 | 244 | 23 | 540 | |
| Bonnie J. Dow | 165 | 34 | 288 | 235 | 175 | 30 | 637 | |
| Erik Barnouw | 98 | 148 | 63 | 232 | 185 | 27 | 648 | |
| Richard Butsch | 83 | 67 | 36 | 96 | 178 | 23 | 550 | |
| Darnell M. Hunt | 51 | 38 | 50 | 94 | 305 | 13 | 459 | |
| Robert S. Cathcart | 192 | 17 | 115 | 270 | 239 | 20 | 577 | |
| Nick Trujillo | 74 | 33 | 95 | 146 | 273 | 22 | 569 |
All Works
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