Standout Papers
- The long interview (1988)
- Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)
- Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)
- Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (1989)
- Culture and Consumption (1990)
- Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (1989)
Immediate Impact
2 from Science/Nature 68 standout
Citing Papers
Fake news on Twitter during the 2016 U.S. presidential election
2019 StandoutScience
Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
2019 Standout
Works of Grant McCracken being referenced
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
1989 Standout
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
1986 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Grant McCracken | 713 | 345 | 185 | 4169 | 3566 | 30 | 8.2k | |
| Douglas B. Holt | 545 | 615 | 55 | 3613 | 3247 | 44 | 6.9k | |
| John F. Sherry | 712 | 383 | 168 | 4490 | 3157 | 106 | 8.1k | |
| David Glen Mick | 190 | 50 | 34 | 3942 | 2455 | 55 | 6.8k | |
| Craig J. Thompson | 1136 | 480 | 97 | 7033 | 4533 | 93 | 11.6k | |
| Thomas C. O’Guinn | 158 | 68 | 23 | 4344 | 3042 | 35 | 6.4k | |
| John W. Schouten | 327 | 139 | 38 | 3149 | 2769 | 46 | 4.9k | |
| Judith Lynne Zaichkowsky | 132 | 23 | 1 | 4911 | 3817 | 48 | 7.8k | |
| Marsha L. Richins | 435 | 39 | 9 | 7983 | 4963 | 48 | 12.1k | |
| Melanie Wallendorf | 376 | 192 | 105 | 2902 | 2047 | 43 | 5.0k | |
| Linda L. Price | 321 | 145 | 68 | 6860 | 5368 | 98 | 11.2k |
All Works
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