Standout Papers
- Principles of Marketing (1972)
- Marketing:podręcznik europejski (2002)
- Fundamentos de Marketing (2013)
Citation Impact
Citing Papers
A Conceptual Model of Service Quality and Its Implications for Future Research
1985 Standout
The Effect of a Market Orientation on Business Profitability
1990 Standout
Market Orientation: Antecedents and Consequences
1993 Standout
Towards a theory of supply chain management: the constructs and measurements
2004 Standout
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
1992 Standout
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
2012 Standout
Classifying Services to Gain Strategic Marketing Insights
1983
The Marketing Concept: What it is and What it is Not
1986
Use of mass media campaigns to change health behaviour
2010 Standout
Structural racism and health inequities in the USA: evidence and interventions
2017 Standout
Expert Committee Recommendations Regarding the Prevention, Assessment, and Treatment of Child and Adolescent Overweight and Obesity: Summary Report
2007 Standout
Childhood obesity: public-health crisis, common sense cure
2002 Standout
In vitro and in vivo expansion of hematopoietic stem cells
2004
Accounting for the effects of accountability.
1999 Standout
Advertised Foods on Children's Television
1995
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
Market Orientation: The Construct, Research Propositions, and Managerial Implications
1990 Standout
Deceptive and Nondeceptive Consequences of Evaluative Advertising
1981
Understanding Service Convenience
2002
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children
1990
Identifying Misleading Advertising
1981
Evolving to a New Dominant Logic for Marketing
2003 Standout
Emerging Engineered Wood for Building Applications
2022 Standout
The Loser's Curse: Decision Making and Market Efficiency in the National Football League Draft
2013 StandoutNobel
A Conceptualization of the Functions and Roles of Formalized Selling and Buying Teams
1995
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
The Market Maven: A Diffuser of Marketplace Information
1987
The Evolving Marketing Concept, Competitive Intensity and Organizational Performance
1987
From a literature review to a conceptual framework for sustainable supply chain management
2008 Standout
Isolating gene-corrected stem cells without drug selection
2005 StandoutNobel
Innovativeness: The Concept and Its Measurement
1978
A Resource-Based Perspective On Corporate Environmental Performance And Profitability
1997 Standout
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Day-after Recall of Listerine Corrective Commercials
1983
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
1993 Standout
Market Orientation: The Construct, Research Propositions, and Managerial Implications
1990 Standout
ChatGPT: five priorities for research
2023 StandoutNature
Trade-offs? What Trade-offs? Competence and Competitiveness in Manufacturing Strategy
1993
Strategic positioning, human capital, and performance in service organizations: a customer interaction approach
2003
The impact of purchasing and supplier involvement on strategic purchasing and its impact on firm’s performance
2002
Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer
1982
Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics
1994
Awareness, perceptions and willingness to adopt Cross-Laminated Timber by the architecture community in the United States
2015
The Service Encounter: Diagnosing Favorable and Unfavorable Incidents
1990 Standout
Market Orientation: Antecedents and Consequences
1993 Standout
Examining the motivation, perceived performance, and behavioral intentions of convention attendees: Evidence from a regional conference
2006 Standout
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Business-to-business data sharing: A source for integration of supply chains
2002 Standout
Sources of Method Bias in Social Science Research and Recommendations on How to Control It
2011 Standout
Buyer–Seller Relationships in Business Markets
1999 Standout
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
1994 Standout
Maps of Bounded Rationality: Psychology for Behavioral Economics
2003 StandoutNobel
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
A Conceptual Model of Service Quality and Its Implications for Future Research
1985 Standout
Boys will be Boys: Gender, Overconfidence, and Common Stock Investment
2001 Standout
The Influence of Intellectual Capital on the Types of Innovative Capabilities
2005 Standout
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
2003 Standout
Misery Loves Companies: Rethinking Social Initiatives by Business
2003 Standout
Managing Partners and Management Professionals: Institutional Work Dyads in Professional Partnerships
2013 Standout
Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature
1990
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
1990 Standout
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
1992 Standout
Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research
1999 Standout
Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition.
1996 Standout
Women, men and money styles
1993
Dimensions of Consumer Expertise
1987 Standout
Socialization and Adolescents' Skepticism toward Advertising
1998
What Goes around Comes Around: Understanding Trust–Value Dilemmas of Market Relationships
2005
Marketing in a postmodern world
1995 Standout
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
1982 Standout
The proximity effect: The role of inter-item distance on reverse-item bias
2009
Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type
2015
Green perspectives and practices: a “comparative logistics” study
2003
Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory
1986
Targeted Marketing and Public Health
2010
Accountability and automation bias
2000
Heuristics and Biases: The Psychology of Intuitive Judgment
2004 StandoutNobel
TQM and Marketing: How Marketing Operates in Quality Companies
1994
Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination
1998 Standout
Works of Gary Armstrong being referenced
Selling Teams: A Conceptual Framework and Research Agenda
1994
Dealing with Children's Advertising: Public Policy Issues and Alternatives
1988
Alternative approaches for interpretation of multiple discriminant analysis in marketing research
1979
Calling the Shots
2011
Applications of Consumer Information Processing Research To Public Policy Issues
1975
Identifying Buyers of a Major Automotive Innovation
1975
Principles of Marketing
1972 Standout
A Longitudinal Evaluation of the Listerine Corrective Advertising Campaign
1983
Effects of accountability on symbolic information search and information analysis by organizational buyers
1996
Marketing: An Introduction
2025
Detecting and Correcting Deceptive Advertising
1979
Toward a Resource-Based Theory of Business Exchange Relationships: The Role of Relational Asset Value
2001
Football Hooligans
1999
Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach
1988