Immediate Impact
60 standout
Citing Papers
Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
Works of Federico de Gregorio being referenced
Understanding Attitudes Toward and Behaviors in Response to Product Placement
2010
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Federico de Gregorio | 244 | 214 | 46 | 59 | 15 | 373 | |
| James Pokrywczynski | 257 | 233 | 50 | 33 | 18 | 422 | |
| Neel Das | 332 | 284 | 42 | 48 | 15 | 444 | |
| D. Israel | 260 | 209 | 22 | 53 | 16 | 347 | |
| Sojung Kim | 219 | 207 | 29 | 74 | 21 | 343 | |
| Chang‐Hoan Cho | 223 | 285 | 42 | 98 | 16 | 427 | |
| Stéphanie Feiereisen | 234 | 198 | 87 | 37 | 16 | 423 | |
| Hsin‐Chen Lin | 190 | 329 | 34 | 81 | 15 | 449 | |
| Farid Tarrahi | 227 | 225 | 84 | 39 | 8 | 362 | |
| Hamida Skandrani | 193 | 306 | 56 | 100 | 11 | 424 | |
| Marius Johnen | 203 | 295 | 22 | 64 | 12 | 391 |
All Works
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