Standout Papers

What Drives Immediate and Ongoing Word of Mouth? 2011 2026 2016 2021 441
  1. What Drives Immediate and Ongoing Word of Mouth? (2011)
    Jonah Berger, Eric M. Schwartz Journal of Marketing Research

Immediate Impact

1 by Nobel laureates 2 from Science/Nature 88 standout
Sub-graph 1 of 17

Citing Papers

Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity
2025 Standout
AI-powered marketing: What, where, and how?
2024 Standout
6 intermediate papers

Works of Eric M. Schwartz being referenced

Leveraging Digital Advertising Platforms for Consumer Research
2023
Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments
2019
and 2 more

Author Peers

Author Last Decade Papers Cites
Eric M. Schwartz 490 494 176 20 842
Samuel Bond 294 394 99 20 749
Yaniv Dover 392 657 143 26 981
Anand V. Bodapati 501 472 122 20 975
Ling Liu 275 493 201 32 958
Hans Risselada 438 575 64 15 900
Sangkil Moon 509 505 91 35 956
Jyun‐Cheng Wang 270 347 51 27 902
Ralf van der Lans 431 310 63 29 769
Chin-Shan Wu 313 412 58 23 942
Yang Yu 172 442 114 27 906

All Works

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2026