Standout Papers

Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes a... 2021 2026 2022 2024165
  1. Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification (2021)
    Loes Janssen, Alexander Schouten et al. International Journal of Advertising

Immediate Impact

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Works of Emmelyn Croes being referenced

Young adults’ motivations for following social influencers and their relationship to identification and buying behavior
2021
Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
2021 Standout

Author Peers

Author Last Decade Papers Cites
Emmelyn Croes 113 312 66 148 140 16 533
Tyler Hancock 122 274 74 159 224 18 579
Joshua M. Averbeck 112 338 31 95 77 15 508
Matthew D. Rocklage 116 311 41 177 103 20 533
Joseph F. Rocereto 137 332 50 397 79 13 617
Ethan Pancer 69 285 28 284 60 18 558
Agata Mirowska 59 321 16 131 92 12 474
Yuhosua Ryoo 71 200 70 195 109 28 462
Roberta De Cicco 59 324 14 230 191 17 496
Kelly Merrill 128 199 42 33 202 24 578
Youjeong Kim 134 241 63 116 145 10 583

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2026