Citation Impact
Citing Papers
The Combined Influence of Central and Peripheral Routes in the Online Persuasion Process
2009
How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory
2021 Standout
Online relationship marketing
2018
Cashless Transactions: A Study on Intention and Adoption of e-Wallets
2021 Standout
Market Orientation in the Transition Economies of Central Europe:
2000 Standout
Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context
2012
The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability
2019 Standout
Conflict Management and Innovation Performance: An Integrated Contingency Perspective
2006 Standout
Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention
2016 Standout
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
2019 Standout
20 years of Electronic Commerce Research
2021 Standout
The value concept and relationship marketing
1996 Standout
Critical review of the e-loyalty literature: a purchase-centred framework
2012
Building self-brand connections: Exploring brand stories through a transmedia perspective
2015
The New Public Governance?1
2006 Standout
Values of Public Relations: Effects on Organization-Public Relationships Mediating Conflict Resolution
2001 Standout
From Marketing Mix to Relationship Marketing
1994 Standout
Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers
2018
Consumers acceptance of artificially intelligent (AI) device use in service delivery
2019 Standout
Relationship Marketing of Services--Growing Interest, Emerging Perspectives
1995 Standout
Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers
2016 Standout
Influence of online shopping information dependency and innovativeness on internet shopping adoption
2008
Investigating antecedents of technology acceptance of initial eCRM users beyond generation X and the role of self-construal
2007
Service with an e-smile: Employee authenticity and customer use of web-based support services
2013
The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value
2018
The effects of technostress and switching stress on discontinued use of social networking services: a study of Facebook use
2015 Standout
Works of Doyle Yoon being referenced
Building Relationships with Portal Users
2002
Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites
2008
Antecedents of mobile app usage among smartphone users
2014