Immediate Impact
61 standout
Citing Papers
The potential of generative AI for personalized persuasion at scale
2024 Standout
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
2024 Standout
Works of Donald P. Roy being referenced
SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX
2005
Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity
2001
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Donald P. Roy | 888 | 683 | 406 | 16 | 1.1k | |
| Richard Elliott | 680 | 617 | 454 | 33 | 1.3k | |
| Terry Bristol | 748 | 678 | 293 | 29 | 1.3k | |
| Joseph T. Plummer | 876 | 533 | 179 | 21 | 1.3k | |
| Pola B. Gupta | 937 | 567 | 219 | 25 | 1.2k | |
| Carolyn J. Simmons | 961 | 549 | 122 | 14 | 1.2k | |
| Aron M. Levin | 781 | 451 | 133 | 26 | 1.1k | |
| Shekhar Misra | 616 | 535 | 170 | 16 | 1.1k | |
| Clinton Amos | 779 | 624 | 162 | 34 | 1.2k | |
| Sommer Kapitan | 840 | 621 | 132 | 21 | 1.3k | |
| Traci H. Freling | 900 | 770 | 89 | 15 | 1.2k |
All Works
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