Immediate Impact

18 standout
Sub-graph 1 of 9

Citing Papers

Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
Artificial intelligence digital employees and sustainable innovation in online retail: The mediating role of ambidextrous green innovation and the moderating role of ethical anxiety
2025 Standout
4 intermediate papers

Works of Divya Mittal being referenced

Optimizing customer engagement content strategy in retail and E-tail: Available on online product review videos
2022
Price transparency reflects assurance and reliability
2016

Author Peers

Author Last Decade Papers Cites
Divya Mittal 68 44 94 45 16 188
Adil Zia 73 34 79 49 25 224
Ulaş Akküçük 40 19 42 45 19 256
Maisarah Ahmad 88 9 98 24 23 268
Goh Mei Ling 56 37 36 48 13 145
J.M.C. Schijns 145 56 42 23 12 230
Yupeng Mou 128 8 74 25 17 251
Zullina Hussain Shaari 41 10 47 50 18 218
V. V. Ravi Kumar 87 37 71 69 21 271
Saleh Alwahaishi 37 14 62 98 10 199
Shiv Ratan Agrawal 119 90 158 70 22 259

All Works

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Rankless by CCL
2026