Immediate Impact
61 standout
Citing Papers
Willingness to pay more for green products: A critical challenge for Gen Z
2023 Standout
Optimal selling format considering price discount strategy in live-streaming commerce
2023 Standout
Works of Devon DelVecchio being referenced
The effect of sales promotion on post-promotion brand preference: A meta-analysis
2006
Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk
2005
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Devon DelVecchio | 934 | 93 | 142 | 365 | 362 | 26 | 1.2k | |
| Sung Youl Jun | 973 | 134 | 177 | 543 | 310 | 24 | 1.3k | |
| Kalpesh Kaushik Desai | 883 | 63 | 193 | 464 | 325 | 32 | 1.3k | |
| George J. Szybillo | 983 | 78 | 129 | 542 | 380 | 18 | 1.5k | |
| Ryan Hamilton | 729 | 76 | 82 | 392 | 248 | 30 | 1.1k | |
| Donald H. Granbois | 754 | 57 | 101 | 478 | 560 | 23 | 1.3k | |
| Joseph W. Newman | 828 | 61 | 117 | 442 | 556 | 30 | 1.2k | |
| Aron M. Levin | 781 | 43 | 108 | 451 | 180 | 26 | 1.1k | |
| Alfred R. Oxenfeldt | 946 | 118 | 245 | 291 | 473 | 24 | 1.4k | |
| Karen Gedenk | 1151 | 65 | 263 | 281 | 268 | 24 | 1.3k | |
| Gabriel Biehal | 815 | 144 | 106 | 465 | 214 | 21 | 1.2k |
All Works
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