Citation Impact
Citing Papers
eWOM and the importance of capturing consumer attention within social media
2013
The effect of social media communication on consumer perceptions of brands
2014
Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention
2010 Standout
The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis
2010
The impact of online reviews on hotel booking intentions and perception of trust
2011
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
2022 Standout
Digital transformation: A multidisciplinary reflection and research agenda
2019 Standout
The characteristics of Generation Z
2018 Standout
Generation C: Content, Creation, Connections and Choice
2011
Moving on From Millennials: Preparing for Generation Z
2016 Standout
The impact of the level of customer satisfaction on the quality of e-commerce services
2019 Standout
Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation
2016 Standout
A survey on opinion mining and sentiment analysis: Tasks, approaches and applications
2015 Standout
Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage
2013
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
2010 Standout
BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player’s Cigarette Brand Marketing
2005
Crowdfunding: Tapping the right crowd
2013 Standout
PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES
2005 Standout
Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories
2012
Building supply chain quality management theory from case study in China
2018
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
2012 Standout
Cheap Talk? The Impact of Lender-Borrower Communication on Peer-to-Peer Lending Outcomes
2018
Integrated online marketing communication: implementation and management
2008 Standout
Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence
2012
Does TripAdvisor Makes Hotels Better
2010
Customer Engagement
2011 Standout
When does electronic word-of-mouth matter? A study of consumer product reviews
2010
Testing measurement invariance of composites using partial least squares
2016 Standout
Impact of online reviews of customer care experience on brand or company selection
2010
Antecedents of Intention to Adopt Mobile Health (mHealth) Application and Its Impact on Intention to Recommend: An Evidence from Indonesian Customers
2021 Standout
Tourism analytics with massive user-generated content: A case study of Barcelona
2015 Standout
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
2014 Standout
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
2011 Standout
Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews
2011
The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability
2019 Standout
Revisiting the IMC construct
2008 Standout
On the Fintech Revolution: Interpreting the Forces of Innovation, Disruption, and Transformation in Financial Services
2018 Standout
20 years of Electronic Commerce Research
2021 Standout
The Impact of New Media on Customer Relationships
2010
Consumer-Generated versus marketer-generated websites in consumer decision making
2010
Understanding the intention to follow the advice obtained in an online travel community
2010
Influence of consumer reviews on online purchasing decisions in older and younger adults
2018
Artificial intelligence for decision making in the era of Big Data – evolution, challenges and research agenda
2019 Standout
Digital economy: An innovation driver for total factor productivity
2021 Standout
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
2009
Tried and tested: The impact of online hotel reviews on consumer consideration
2008
The Effect of Electronic Word of Mouth on Intention to Book Accommodation via Online Peer-to-Peer Platform: Investigation of Theory of Planned Behaviour
2015
The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings
2011
Gender differences in consumers’ perception of online consumer reviews
2010
Towards a new definition of Integrated Marketing Communications (IMC)
2005 Standout
The role of tourists' emotional experiences and satisfaction in understanding behavioral intentions
2013 Standout
Predicting the Helpfulness of Online Reviews—A Replication
2013
How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love
2018 Standout
Country image, product image and consumer purchase intention: Evidence from an emerging economy
2012
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature
2014 Standout
Cross‐cultural advertising research: where we have been and where we need to go
2007
Electronic word of mouth (eWOM)
2009
Bitcoin, Blockchain and Fintech: a systematic review and case studies in the supply chain
2019 Standout
Social Media in Tourism and Hospitality: A Literature Review
2013 Standout
Analysing the conceptual evolution of qualitative marketing research through science mapping analysis
2014 Standout
Analyzing electronic word of mouth: A social commerce construct
2016
Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector
2013 Standout
Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach
2012
Strategies for online communities
2008
Role of social media in online travel information search
2009 Standout
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
2012 Standout
Balance and Sequence in Online Reviews: The Wrap Effect
2012
Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives
2005 Standout
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
2016
THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION
2005 Standout
Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
2012
How young, technical consumers assess online WOM credibility
2011
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
2016 Standout
Works of Dawn Lerman being referenced
Content analysis in cross-cultural advertising research: insightful or superficial?
2004
The Role of Agency-Client Integration in Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective
1999
Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs
2011
Why are you telling me this? An examination into negative consumer reviews on the Web
2007
“Postmodern” versus “long‐standing” cultural narratives in consumer behavior: an empirical study of NetGirl online
1998