Immediate Impact
6 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
The potential of generative AI for personalized persuasion at scale
2024 Standout
Works of David Santos being referenced
Overt and covert customer data collection in online personalized advertising: The role of user emotions
2021
Meaning Moderates the Persuasive Effect of Physical Actions: Buying, Selling, Touching, Carrying, and Cleaning Thoughts as If They Were Commercial Products
2017
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| David Santos | 183 | 178 | 94 | 41 | 405 | |
| Lorena Gil de Montes | 169 | 181 | 121 | 32 | 443 | |
| Maya Rossignac‐Milon | 204 | 167 | 61 | 20 | 421 | |
| René Ziegler | 205 | 184 | 84 | 28 | 454 | |
| Roosevelt Vilar | 137 | 188 | 62 | 30 | 370 | |
| Amparo Caballero | 189 | 118 | 157 | 43 | 424 | |
| Heather Barry Kappes | 136 | 109 | 157 | 22 | 387 | |
| Gennaro Pica | 145 | 125 | 121 | 29 | 371 | |
| Ewa Szumowska | 99 | 176 | 82 | 33 | 401 | |
| Dolores Muñoz | 151 | 121 | 144 | 28 | 402 | |
| A. John Arrowood | 148 | 221 | 66 | 18 | 423 |
All Works
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