Immediate Impact
58 standout
Citing Papers
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Danilo C. Dantas being referenced
Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses
2017
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Danilo C. Dantas | 176 | 189 | 46 | 18 | 339 | |
| Katerina Makri | 153 | 150 | 56 | 16 | 399 | |
| Insaf Khelladi | 124 | 107 | 73 | 33 | 355 | |
| Julia E. Blose | 183 | 242 | 73 | 13 | 376 | |
| Cecilia Lindh | 186 | 170 | 41 | 18 | 344 | |
| Zeki Atıl Bulut | 211 | 157 | 41 | 20 | 368 | |
| Eva Lahuerta-Otero | 151 | 231 | 41 | 21 | 322 | |
| Yu Liu | 172 | 162 | 37 | 12 | 321 | |
| Haiming Hang | 185 | 212 | 58 | 26 | 405 | |
| N.A. Utkarsh | 109 | 161 | 40 | 18 | 342 | |
| Anirban Chakraborty | 194 | 183 | 54 | 18 | 330 |
All Works
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