Immediate Impact
61 standout
Citing Papers
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Daniel J. Tamul being referenced
Capturing “cool”: Measures for assessing coolness of technological products
2013
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Daniel J. Tamul | 155 | 116 | 205 | 10 | 400 | |
| Jacqueline C. Hitchon | 131 | 84 | 212 | 17 | 439 | |
| Kak Yoon | 79 | 81 | 208 | 17 | 367 | |
| Qingwen Dong | 163 | 106 | 187 | 8 | 403 | |
| Ronald A. Yaros | 143 | 51 | 288 | 12 | 444 | |
| Lee Ahern | 120 | 108 | 231 | 20 | 396 | |
| Shaojung Sharon Wang | 40 | 115 | 328 | 15 | 439 | |
| Mu Wu | 64 | 41 | 210 | 12 | 345 | |
| Shin-Il Moon | 43 | 145 | 230 | 15 | 383 | |
| Bridget Rubenking | 192 | 43 | 245 | 19 | 425 | |
| Gayle S. Stever | 228 | 87 | 213 | 11 | 363 |
All Works
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