Immediate Impact

52 standout
Sub-graph 1 of 21

Citing Papers

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Human versus virtual influences, a comparative study
2024 Standout
4 intermediate papers

Works of Cuiqing Jiang being referenced

Investigating the role of social presence dimensions and information support on consumers’ trust and shopping intentions
2019
Identifying effective influencers based on trust for electronic word-of-mouth marketing: A domain-aware approach
2015

Author Peers

Author Last Decade Papers Cites
Cuiqing Jiang 422 285 402 44 1.2k
Krishnamurty Muralidhar 346 262 181 52 1.5k
Atish P. Sinha 582 110 408 48 1.4k
Jan Muntermann 280 92 504 69 1.7k
Anuj Sharma 256 94 380 79 1.5k
Zhangxi Lin 201 108 608 52 1.3k
Huaxia Rui 214 76 670 64 1.3k
Hyunchul Ahn 481 171 180 88 1.4k
Johan Perols 239 408 269 17 1.1k
Theo Lynn 235 131 357 121 1.7k
Praveen Pathak 448 255 123 41 1.2k

All Works

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Rankless by CCL
2026