Immediate Impact
57 standout
Citing Papers
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Artificial intelligence and consumer behavior: From predictive to generative AI
2024 Standout
Works of Conor M. Henderson being referenced
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
2018
The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance
2018
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Conor M. Henderson | 464 | 384 | 300 | 12 | 682 | |
| Stephen A. Goodwin | 433 | 285 | 311 | 14 | 695 | |
| Dawn Dobni | 400 | 308 | 316 | 15 | 703 | |
| Frederick A. Russ | 266 | 452 | 173 | 21 | 824 | |
| Pamela Kiecker | 325 | 253 | 334 | 21 | 722 | |
| Lukas P. Forbes | 464 | 391 | 361 | 13 | 743 | |
| Mark Mulder | 541 | 278 | 278 | 10 | 794 | |
| G. Ronald Gilbert | 259 | 408 | 151 | 25 | 601 | |
| Sheri Bridges | 569 | 234 | 294 | 9 | 697 | |
| Daniel Heinrich | 568 | 198 | 344 | 14 | 805 | |
| Ajay Kumar | 464 | 172 | 301 | 18 | 588 |
All Works
Login with ORCID to disown or claim papers
Loading papers...