Citation Impact
55 standout
Citing Papers
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Multigroup analysis of more than two groups in PLS-SEM: A review, illustration, and recommendations
2022 Standout
Works of Christopher White being referenced
From brands to classical music: Broadening and deepening a brand love prototype
2019
The impact of motivation on customer satisfaction formation: a self-determination perspective
2015
Author Peers
| Author | Marketing | OBHRM | SPS | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|
| Christopher White | 538 | 528 | 558 | 46 | 1.1k | |
| Beatriz F. de Arcuri | 15 | 379 | ||||
| Karsten Rachut | 8 | 453 | ||||
| Alexander A. Georgiev | 16 | 275 | ||||
| Michael Staley | 2 | 16 | 239 | |||
| Ming Xiang Pan | 34 | 1.9k |
All Works
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