Standout Papers

Relationships between Providers and Users of Market Research: The Dynamics of Trust within an... 1992 2026 2003 2014 2.6k
  1. Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)
    Christine Moorman, Gerald Zaltman et al. Journal of Marketing Research
  2. Factors Affecting Trust in Market Research Relationships (1993)
    Christine Moorman, Rohit Deshpandé et al. Journal of Marketing
  3. Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)
    Christine Moorman, Gerald Zaltman et al. Journal of Marketing Research
  4. Factors Affecting Trust in Market Research Relationships (1993)
    Christine Moorman, Rohit Deshpandé et al. Journal of Marketing
  5. Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)
    Aric Rindfleisch, Alan J. Malter et al. Journal of Marketing Research
  6. The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective (2001)
    Aric Rindfleisch, Christine Moorman Journal of Marketing
  7. Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)
    Deborah J. MacInnis, Christine Moorman et al. Journal of Marketing
  8. Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes (1995)
    Christine Moorman Journal of Marketing Research
  9. Organizational Improvisation and Learning: A Field Study (2001)
    Anne S. Miner, Christine Moorman et al. Administrative Science Quarterly
  10. Organizational Improvisation and Organizational Memory (1998)
    Christine Moorman, Anne S. Miner Academy of Management Review
  11. The Impact of Organizational Memory on New Product Performance and Creativity (1997)
    Christine Moorman, Anne S. Miner Journal of Marketing Research
  12. The Convergence of Planning and Execution: Improvisation in New Product Development (1998)
    Christine Moorman, Anne S. Miner Journal of Marketing
  13. The Role of Marketing (1999)
    Christine Moorman, Roland T. Rust Journal of Marketing
  14. Better Marketing for a Better World (2021)
    Rajesh Chandy, Gita Venkataramani Johar et al. Journal of Marketing

Immediate Impact

133 standout
Sub-graph 1 of 15

Citing Papers

A new criterion for assessing discriminant validity in variance-based structural equation modeling
2014 Standout
Social Capital: Maturation of a Field of Research
2014 Standout
4 intermediate papers

Works of Christine Moorman being referenced

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
1992 Standout
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
1991 Standout
and 1 more

Author Peers

Author Last Decade Papers Cites
Christine Moorman 7164 8133 8659 82 20.3k
Rohit Deshpandé 6774 7013 9048 72 17.7k
Barton A. Weitz 8493 7119 12028 95 21.4k
Adamantios Diamantopoulos 10220 6614 5787 176 24.1k
Bernard J. Jaworski 8255 13619 10068 67 25.9k
Ajay K. Kohli 6557 13726 10192 67 23.6k
Gilbert A. Churchill 12033 6701 13849 83 30.7k
Jan‐Benedict E.M. Steenkamp 14529 6870 10118 141 28.3k
Christian Homburg 7955 5970 8497 208 16.8k
C. K. Prahalad 5900 9972 4836 57 20.5k
George S. Day 5291 10399 5996 145 18.0k

All Works

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