Immediate Impact
58 standout
Citing Papers
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Works of Christine Eckert being referenced
Segmenting consumers’ reasons for and against ethical consumption
2014
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Christine Eckert | 128 | 76 | 43 | 77 | 16 | 433 | |
| Karen H. Smith | 241 | 46 | 10 | 25 | 18 | 494 | |
| Rebecca J. White | 30 | 24 | 50 | 31 | 29 | 415 | |
| Yu‐Ting Lin | 167 | 28 | 22 | 56 | 25 | 471 | |
| Marine Le Gall‐Ely | 198 | 28 | 42 | 32 | 34 | 455 | |
| Sabrina Neeley | 146 | 7 | 16 | 100 | 19 | 433 | |
| Jiun‐Hao Wang | 26 | 21 | 25 | 22 | 28 | 505 | |
| Richard L Divine | 96 | 6 | 35 | 75 | 17 | 489 | |
| Zoe Lee | 287 | 15 | 20 | 124 | 27 | 505 | |
| Saba Salehi-Esfahani | 97 | 23 | 10 | 20 | 8 | 397 | |
| Alfred E. Goldman | 55 | 8 | 13 | 30 | 15 | 406 |
All Works
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