Citation Impact
48 standout
Citing Papers
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Bryan Hochstein being referenced
Purchaser perceptions of early phase supplier relationships: The role of similarity and likeability
2021
Author Peers
| Author | OBHRM | Marketing | SPS | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|
| Bryan Hochstein | 523 | 297 | 226 | 38 | 826 | |
| Jonathan Sapsed | 96 | 35 | 160 | 30 | 701 | |
| Naomi Mochizuki | 13 | 483 | ||||
| Prashant Saxena | 5 | 83 | ||||
| Alessandro Ruggeri | 2 | 29 | 921 | |||
| Elisabeth Kienzl | 9 | 466 |
All Works
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