Citation Impact
Citing Papers
Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements
2017
An assessment of alternative social banking systems using T-Spherical fuzzy TOP-DEMATEL approach
2023 Standout
The Use of Social Media in Children and Adolescents: Scoping Review on the Potential Risks
2022 Standout
Desarrollo de estados de la cuestión robustos: Revisiones Sistemáticas de Literatura
2022 Standout
Cashless Transactions: A Study on Intention and Adoption of e-Wallets
2021 Standout
Improving Visual Behavior Research in Communication Science: An Overview, Review, and Reporting Recommendations for Using Eye-Tracking Methods
2019
Consequences of a green image of drone food delivery services: The moderating role of gender and age
2019
Customer experience in digital banking: a review and future research directions
2022
See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media
2020
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
2019 Standout
Works of Brigitte Naderer being referenced
A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content
2018
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
2015
The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising
2017
Questionable Research Practices in Experimental Communication Research: A Systematic Analysis From 1980 to 2013
2015
Promoting Fruit and Vegetable Consumption for Childhood Obesity Prevention
2021
Do you take credit cards? The attitudinal and behavioral effects of advergames targeted at children
2016
Food as an eye‐catcher. An eye‐tracking study on Children's attention to healthy and unhealthy food presentations as well as non‐edible objects in audiovisual media
2020