Brian Britt

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media

Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses

How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter