Immediate Impact
61 standout
Citing Papers
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review
2023 Standout
Works of Beverly T. Venable being referenced
The Role of Brand Personality in Charitable Giving: An Assessment and Validation
2005
Ethics and Marketing on this Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns
2000
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Beverly T. Venable | 210 | 200 | 53 | 126 | 6 | 316 | |
| Babak Hayati | 178 | 244 | 106 | 164 | 8 | 363 | |
| Lien Le Monkhouse | 157 | 180 | 87 | 78 | 8 | 354 | |
| Charlene Pleger Bebko | 131 | 207 | 58 | 208 | 13 | 351 | |
| Kip Kiefer | 146 | 146 | 32 | 103 | 10 | 341 | |
| Xiaorong Fu | 238 | 167 | 52 | 76 | 14 | 364 | |
| Harold W. Berkman | 128 | 161 | 34 | 113 | 12 | 329 | |
| Marie-Odile Richard | 269 | 208 | 23 | 111 | 9 | 343 | |
| Sven Mikolon | 139 | 143 | 29 | 147 | 9 | 292 | |
| Susan Forquer Gupta | 116 | 155 | 48 | 114 | 8 | 298 | |
| Ernest Hoffman | 183 | 114 | 39 | 102 | 8 | 363 |
All Works
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