Standout Papers

Use of mass media campaigns to change heal... 1991 2026 2002 2014 1.6k
  1. Use of mass media campaigns to change health behaviour (2010)
    Melanie Wakefield, Barbara Loken et al. The Lancet
  2. A Process-Tracing Study of Brand Extension Evaluation (1991)
    David M. Boush, Barbara Loken Journal of Marketing Research

Citation Impact

Citing Papers

Servicescapes: The Impact of Physical Surroundings on Customers and Employees
1992 Standout
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
2012 Standout
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
1989 Standout
User Acceptance of Information Technology: Toward A Unified View1
2003 Standout
Correlates of physical activity: why are some people physically active and others not?
2012 Standout
Short-term and long-term effects of caesarean section on the health of women and children
2018 Standout
Implicit social cognition: Attitudes, self-esteem, and stereotypes.
1995 Standout
Drivers of poor medical care
2017
Construal-level theory of psychological distance.
2010 Standout
Why invest, and what it will take to improve breastfeeding practices?
2016 Standout
Justice at the millennium: A meta-analytic review of 25 years of organizational justice research.
2001 Standout
Direct mail recruitment to home-based smoking and weight control programs: A comparison of strategies
1989
Life’s Essential 8: Updating and Enhancing the American Heart Association’s Construct of Cardiovascular Health: A Presidential Advisory From the American Heart Association
2022 Standout
Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence.
2006 Standout
Accounting for common method variance in cross-sectional research designs.
2001 Standout
The role of transportation in the persuasiveness of public narratives.
2000 Standout
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
Academy of Breastfeeding Medicine Founder's Lecture 2011: Inequalities and Inequities in Breastfeeding: An International Perspective
2011
Relationships and Unethical Behavior: A Social Network Perspective
1998
The Effects of Sequential Introduction of Brand Extensions
1992
In search of how people change: Applications to addictive behaviors.
1992 Standout
Understanding consumer ethical decision making with respect to purchase of pirated software
2002
Feeling and thinking: Preferences need no inferences.
1980 Standout
Ethical decision making in the medical profession: An application of the theory of planned behavior
1991
Public Policy Actions Needed to Promote Physical Activity
2011
Disentangling behavioral intention and behavioral expectation
1985
The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research
1988 Standout
PLS-SEM: Indeed a Silver Bullet
2011 Standout
Situational Ethics Across Borders: A Multicultural Examination
2002
Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.
1988 Standout
The Importance of the Brand in Brand Extension
1994
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
The Role of Parent Brand Quality for Service Brand Extension Success
2010
ENVIRONMENTAL ETHICAL DECISION MAKING IN THE U.S. METAL-FINISHING INDUSTRY.
2000
Population Approaches to Improve Diet, Physical Activity, and Smoking Habits
2012
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2001 Standout
Market Orientation: The Construct, Research Propositions, and Managerial Implications
1990 Standout
Individual Difference Variables, Ethical Judgments, and Ethical Behavioral Intentions
1999
Decision aids for people facing health treatment or screening decisions
2017 Standout
Exploring the role of personal normative beliefs in the theory of reasoned action: The problem of discriminating between alternative path models
1985
Pioneer Advantage: Marketing Logic or Marketing Legend?
1993 Standout
Environmental Ethical Decision Making in the U.S. Metal-Finishing Industry
2000
On the Evaluation of Structural Equation Models
1988 Standout
Dietary and Policy Priorities for Cardiovascular Disease, Diabetes, and Obesity
2016 Standout
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1993 Standout
Factors that Influence the Intention to Pirate Software and Media
2007 Standout
The theory of planned behavior
1991 Standout
Ethical decision making: A review of the empirical literature
1994
Sources of Method Bias in Social Science Research and Recommendations on How to Control It
2011 Standout
Procedural justice and ethical decision making
1993
Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior.
1998 Standout
Ethical Intentions and the Theories of Reasoned Action and Planned Behavior1
1995
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1988 Standout
Measuring the Involvement Construct
1985 Standout
Consumer Evaluations of Brand Extensions
1990 Standout
Stereotypes and prejudice: Their automatic and controlled components.
1989 Standout
A Framework for Conceptual Contributions in Marketing
2011 Standout
Understanding seat‐belt use: A test of Bentler and Speckart's extension of the ‘theory of reasoned action’
1984
Definición de la categoría "Producto Campesino" en base a preferencias de consumidores del Gran Santiago
2013
The Role of Narratives in Consumer Information Processing
1998
On the evaluation of structural equation models
1988 Standout
The Importance of the Brand in Brand Extension
1994
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
1992 Standout
The Effect of Measuring Intent on Brand-Level Purchase Behavior
1996
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
1994
Informed decision making: an annotated bibliography and systematic review.
1999
Dimensions of Consumer Expertise
1987 Standout
The impact of brand extension success drivers on brand extension price premiums
2010
Digital Piracy: Factors that Influence Attitude Toward Behavior
2006 Standout
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
1994 Standout
Revenue Premium as an Outcome Measure of Brand Equity
2003 Standout
The Theory of Reasoned Action Applied to Coupon Usage
1984
Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective
1989
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
1989 Standout
Human cognition in its social context.
1986
Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model
1991 Standout
Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts
1997 Standout
Social Capital: Prospects for a New Concept
2002 Standout
The Effects of Brand Extensions on Market Share and Advertising Efficiency
1992
Model of social inference processes.
1984
Being surveyed can change later behavior and related parameter estimates
2011 StandoutNobel

Works of Barbara Loken being referenced

The Generality of Typicality Effects on Preference and Comparison: an Exploratory Test
1988
The Quintessential Snack Food: Measurement of Product Prototypes
1986
The Theory of Reasoned Action: Examination of the Sufficiency Assumption For a Television Viewing Behavior
1983
Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?
1993
Use of mass media campaigns to change health behaviour
2010 Standout
A comparison of self-help approaches to smoking cessation
1991
Attitude processing strategies
1984
Using direct mail to bridge “knowledge gaps” in communication about health
1987
An Analysis of the Effects of Occupational Variables on Child bearing Intentions
1980
A Process-Tracing Study of Brand Extension Evaluation
1991
Analyzing ethical decision making in marketing
1989
Effects of reporting beliefs in syllogistically related propositions on the recognition of unmentioned propositions.
1983
Alternative Approaches to Understanding the Determinants of Typicality
1990
Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings
1985
Consumer Psychology: Categorization, Inferences, Affect, and Persuasion
2005
A Process-Tracing Study of Brand Extension Evaluation
1991 Standout
Effectiveness of cigarette advertisements on women: An experimental study.
1988
Consumer “Confusion” of Origin and Brand Similarity Perceptions
1986
Direct Mail in a Cardiovascular Health Campaign
1985
Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?
1993
Rankless by CCL
2026