Immediate Impact

60 standout
Sub-graph 1 of 23

Citing Papers

Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions
2024 Standout
Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA)
2024 Standout
3 intermediate papers

Works of Baolong Ma being referenced

The unexpected effect of frugality on green purchase intention
2020
The impact of online user reviews on cameras sales
2013
and 1 more

Author Peers

Author Last Decade Papers Cites
Baolong Ma 395 208 96 144 36 624
Myung‐Soo Jo 385 250 118 105 23 612
Chung-Hyun Kim 390 283 97 166 20 635
Ishmael Mensah 401 307 137 176 26 683
Tapan Kumar Panda 508 176 66 233 26 713
Mansour Alyahya 234 217 97 52 33 615
Emel Yarımoğlu 391 97 76 137 21 605
Frans Melissen 263 240 103 85 42 663
Solange Alfinito 304 122 69 77 35 512
Pamela S. Norum 419 131 53 76 32 591
Phaninee Naruetharadhol 239 158 65 65 55 617

All Works

Loading papers...

Rankless by CCL
2026