Immediate Impact
58 standout
Citing Papers
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
2023 Standout
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
2022 Standout
Works of Aurélie Kessous being referenced
Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past
2015
Consumer–Brand Relationships: A Contrast of Nostalgic and Non‐Nostalgic Brands
2015
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Aurélie Kessous | 645 | 201 | 153 | 317 | 275 | 30 | 843 | |
| Élyette Roux | 633 | 243 | 166 | 334 | 202 | 38 | 987 | |
| Kenneth D. Bahn | 606 | 106 | 89 | 271 | 147 | 21 | 823 | |
| Geraldine Rosa Henderson | 453 | 106 | 135 | 391 | 131 | 32 | 824 | |
| Amélie Guèvremont | 694 | 104 | 112 | 525 | 228 | 17 | 894 | |
| Benét DeBerry‐Spence | 633 | 80 | 140 | 361 | 240 | 25 | 974 | |
| Isabella C. M. Cunningham | 443 | 110 | 138 | 309 | 159 | 31 | 781 | |
| Claudiu V. Dimofte | 576 | 156 | 79 | 347 | 123 | 23 | 794 | |
| Nancy D. Albers‐Miller | 592 | 132 | 110 | 403 | 225 | 22 | 958 | |
| Charles S. Madden | 367 | 101 | 117 | 257 | 164 | 29 | 857 | |
| Ronald F. Bush | 545 | 90 | 166 | 310 | 246 | 29 | 967 |
All Works
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