Citation Impact
63 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
Works of Archana Kumar being referenced
Variations in consumers’ use of brand online social networking: A uses and gratifications approach
2017
Indian consumers' purchase intention toward a United States versus local brand
2008
Author Peers
| Author | Marketing | PHEOH | OBHRM | SPS | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| Archana Kumar | 784 | 103 | 337 | 541 | 41 | 1.3k | |
| G. Prabaharan | 10 | 545 | |||||
| Sören Frey | 2 | 2 | 13 | 131 | |||
| Marinez O. Sousa | 33 | 1 | 2 | 30 | 402 | ||
| Jennifer Ramil | 3 | 2 | 292 | ||||
| Gert Schwach | 7 | 11 | 229 |
All Works
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