Immediate Impact
38 standout
Citing Papers
Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
2023 Standout
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Works of Angelo Mele being referenced
Structural models of complementary choices
2014
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Angelo Mele | 80 | 97 | 83 | 22 | 257 | |
| Berno Buechel | 71 | 97 | 125 | 31 | 258 | |
| Coralio Ballester | 153 | 97 | 47 | 11 | 302 | |
| Adalbert Mayer | 31 | 201 | 61 | 13 | 331 | |
| Bernard Walliser | 95 | 77 | 26 | 33 | 250 | |
| Raphael Boleslavsky | 96 | 65 | 14 | 20 | 218 | |
| Tim Hellmann | 137 | 81 | 151 | 27 | 314 | |
| Ying Chen | 115 | 29 | 18 | 11 | 275 | |
| Jeffrey H. Weiss | 138 | 61 | 17 | 20 | 309 | |
| Sándor Soós | 33 | 64 | 13 | 29 | 306 | |
| Michael Hughes | 27 | 30 | 20 | 15 | 304 |
All Works
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