Standout Papers

Users of the world, unite! The challenges and opportunities of Social Media 2009 2026 2014 2020 8.1k
  1. Users of the world, unite! The challenges and opportunities of Social Media (2009)
    Andreas Kaplan, Michael Haenlein Business Horizons
  2. Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence (2018)
    Andreas Kaplan, Michael Haenlein Business Horizons

Citation Impact

Citing Papers

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Polymers for 3D Printing and Customized Additive Manufacturing
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Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
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The relevance of the social networking media in Ebola virus disease prevention and control in Southwestern Nigeria.
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Consistent Partial Least Squares Path Modeling1
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The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
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Social media affordances: Enabling customer engagement
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Digital Innovation Management: Reinventing Innovation Management Research in a Digital World
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Unlocking the value of artificial intelligence in human resource management through AI capability framework
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Entrepreneurial co‐creation: societal impact through open innovation
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Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats1
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Why Do People Share Political Information on Social Media?
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Works of Andreas Kaplan being referenced

Toward a Parsimonious Definition of Traditional and Electronic Mass Customization
2006
The fairyland of Second Life: Virtual social worlds and how to use them
2009
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
2018 Standout
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster
2016
Rulers of the world, unite! The challenges and opportunities of artificial intelligence
2019
A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence
2019
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
2006
Social media: back to the roots and back to the future
2012
Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent
2009
Users of the world, unite! The challenges and opportunities of Social Media
2009 Standout
Digital transformation and disruption: On big data, blockchain, artificial intelligence, and other things
2019
The Influence of Observed Heterogeneity on Path Coefficient Significance: Technology Acceptance Within the Marketing Discipline
2011
The early bird catches the news: Nine things you should know about micro-blogging
2010
If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
2011
Artificial intelligence (AI) and management analytics
2019
Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction
2007
Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life”
2009
Rankless by CCL
2026