Citation Impact
Citing Papers
Celebrity endorsements: a literature review and research agenda
2016
Partisan Polarization Is the Primary Psychological Motivation behind Political Fake News Sharing on Twitter
2021 Standout
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
2022 Standout
Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
2017
Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
2016
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
2023 Standout
Brand authenticity: 25 Years of research
2021
Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context
2012
Cultural Evolution in the Digital Age
2019
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
2019 Standout
Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?
2022 Standout
Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media
2021
Works of Amanda Spry being referenced
Celebrity endorsement, brand credibility and brand equity
2011
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
2020