Standout Papers

Markor: A Measure of Market Orientation 1993 2026 2004 2015 1.4k
  1. Markor: A Measure of Market Orientation (1993)
    Ajay K. Kohli, Bernard J. Jaworski et al. Journal of Marketing Research
  2. Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)
    Charles H. Noble, Rajiv K. Sinha et al. Journal of Marketing
  3. A simulation study to investigate the use of cutoff values for assessing model fit in covariance structure models (2004)
    Subhash Sharma, Soumen Mukherjee et al. Journal of Business Research

Immediate Impact

2 from Science/Nature 76 standout
Sub-graph 1 of 11

Citing Papers

When to use and how to report the results of PLS-SEM
2018 Standout
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
4 intermediate papers

Works of Ajith Kumar being referenced

Knowledge structures and retail sales performance: an empirical examination
2000
Markor: A Measure of Market Orientation
1993 Standout
and 1 more

Author Peers

Author Last Decade Papers Cites
Ajith Kumar 1897 1640 45 994 37 4.2k
Cynthia A. Lengnick‐Hall 2311 1856 1 762 53 4.9k
Anil Menon 2589 1454 5 2264 37 4.9k
Rhonda K. Reger 2532 1530 488 31 4.6k
Seigyoung Auh 2105 2216 3 1864 61 4.9k
Michael D. Pfarrer 2485 1287 2 602 48 5.0k
Eli Jones 1214 2223 7 1248 63 4.8k
Jörgen Sandberg 1338 2048 6 578 46 5.6k
Simon J. Bell 1477 2174 1 1830 44 4.4k
Rudy Moenaert 1595 785 708 39 3.0k
Charles H. Noble 1147 981 1121 55 2.9k

All Works

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2026