Standout Papers

Decision-driven marketing 2014 2026 2018 2022 478
  1. Decision-driven marketing (2014)
    Aditya Joshi, Eduardo L. Giménez Harvard business review

Immediate Impact

61 standout
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Works of Aditya Joshi being referenced

Decision-driven marketing
2014 Standout

Author Peers

Author Last Decade Papers Cites
Aditya Joshi 36 11 124 179 176 13 568
Eduardo L. Giménez 2 124 179 180 16 561
Matthias M. Herterich 1 7 184 192 120 19 487
Érico Marcon 5 114 207 189 16 481
Zahra Seyedghorban 2 6 192 146 151 11 523
Valeria Belvedere 3 187 196 159 25 514
Tommi Tapanainen 1 10 157 107 74 23 464
Anja Weber 20 58 172 312 14 649
Sharmin Attaran 1 37 134 83 93 21 472
Rocco Agrifoglio 12 88 92 88 24 481
Georg Reischauer 1 6 79 167 254 17 611

All Works

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2026