The Design of Business: Why Design Thinking is the Next Competitive Advantage
- Authors
- Roger L. Martin
- Journal
- Virtual Defense Library (Ministerio de Defensa)
In The Last Decade
doi.org/w55628957 →Countries where authors are citing The Design of Business: Why Design Thinking is the Next Competitive Advantage
This map shows the geographic impact of The Design of Business: Why Design Thinking is the Next Competitive Advantage. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by The Design of Business: Why Design Thinking is the Next Competitive Advantage with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites The Design of Business: Why Design Thinking is the Next Competitive Advantage more than expected).
Fields of papers citing The Design of Business: Why Design Thinking is the Next Competitive Advantage
This network shows the impact of The Design of Business: Why Design Thinking is the Next Competitive Advantage. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the The Design of Business: Why Design Thinking is the Next Competitive Advantage.
About The Design of Business: Why Design Thinking is the Next Competitive Advantage
This paper, published in 2009, received 698 indexed citations . Written by Roger L. Martin. It is primarily cited by scholars working on Mechanical Engineering (321 citations), Strategy and Management (189 citations) and Experimental and Cognitive Psychology (179 citations). Published in Virtual Defense Library (Ministerio de Defensa).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/w55628957.