Atmospherics as a Marketing Tool
- Authors
- Philip Kotler
- Journal
- Journal of Retailing
In The Last Decade
doi.org/w3190321 →Countries where authors are citing Atmospherics as a Marketing Tool
This map shows the geographic impact of Atmospherics as a Marketing Tool. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Atmospherics as a Marketing Tool with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Atmospherics as a Marketing Tool more than expected).
Fields of papers citing Atmospherics as a Marketing Tool
This network shows the impact of Atmospherics as a Marketing Tool. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Atmospherics as a Marketing Tool.
About Atmospherics as a Marketing Tool
This paper, published in 1974, received 1.6k indexed citations . Written by Philip Kotler. It is primarily cited by scholars working on Marketing (1.3k citations), Organizational Behavior and Human Resource Management (693 citations) and Sociology and Political Science (373 citations). Published in Journal of Retailing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/w3190321.