The Power of Feelings in Understanding Advertising Effects
- Journal
- Journal of Consumer Research
In The Last Decade
doi.org/10.1086/209124 →Countries where authors are citing The Power of Feelings in Understanding Advertising Effects
This map shows the geographic impact of The Power of Feelings in Understanding Advertising Effects. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by The Power of Feelings in Understanding Advertising Effects with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites The Power of Feelings in Understanding Advertising Effects more than expected).
Fields of papers citing The Power of Feelings in Understanding Advertising Effects
This network shows the impact of The Power of Feelings in Understanding Advertising Effects. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the The Power of Feelings in Understanding Advertising Effects.
About The Power of Feelings in Understanding Advertising Effects
This paper, published in 1987, received 832 indexed citations . Written by Julie A. Edell and Marian Chapman Burke. It is primarily cited by scholars working on Marketing (623 citations), Sociology and Political Science (391 citations) and Social Psychology (185 citations). Published in Journal of Consumer Research.
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This paper is also available at doi.org/10.1086/209124.