Muzaffar Asad

2.1k total citations · 2 hit papers
73 papers, 1.5k citations indexed

About

Muzaffar Asad is a scholar working on Economics and Econometrics, Management of Technology and Innovation and Accounting. According to data from OpenAlex, Muzaffar Asad has authored 73 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Economics and Econometrics, 17 papers in Management of Technology and Innovation and 14 papers in Accounting. Recurrent topics in Muzaffar Asad's work include Entrepreneurship Studies and Influences (16 papers), Innovation and Socioeconomic Development (12 papers) and Environmental Sustainability in Business (11 papers). Muzaffar Asad is often cited by papers focused on Entrepreneurship Studies and Influences (16 papers), Innovation and Socioeconomic Development (12 papers) and Environmental Sustainability in Business (11 papers). Muzaffar Asad collaborates with scholars based in Pakistan, Malaysia and Bahrain. Muzaffar Asad's co-authors include Muhammad Asif, Umaid A. Sheikh, Muhammad Kashif, Tha’er Majali, Zafrul Allam, Mohammed Ali Bait Ali Sulaiman, Rabia Salman, Muhammad Salman Shabbir, Mir Shahid Satar and Israr Ahmad and has published in prestigious journals such as SHILAP Revista de lepidopterología, Sustainability and Chronobiology International.

In The Last Decade

Muzaffar Asad

70 papers receiving 1.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Green entrepreneurial leadership, and performance of entrepreneurial firms: does green product innovation mediates?

2024 45 citations Muzaffar Asad, Mohammed Ali Bait Ali Sulaiman et al. Cogent Business & Management profile →
Sustainable Entrepreneurial Intention Among University Students: Synergetic Moderation of Entrepreneurial Fear and Use of Artificial Intelligence in Teaching

2025 13 citations Muzaffar Asad et al. Sustainability profile →

Peers

Muzaffar Asad

MARKE

MTI

Nekane Aramburu Spain

Gürhan Günday Türkiye

Nadia Zahoor United Kingdom

Josune Sáenz Spain

Isabel Martinez-Conesa Spain

Adeel Tariq Pakistan

Eva M. Pertusa‐Ortega Spain

J. Augusto Felício Portugal

Melita Nicotra Italy

Enrico Battisti Italy

Nekane Aramburu Spain

Muzaffar Asad

864 ×1.9

254 ×0.7

218 ×0.7

MARKE

206 ×0.8

MTI

131 ×0.5

Citations per year, relative to Muzaffar Asad Muzaffar Asad (= 1×) peers Nekane Aramburu

Countries citing papers authored by Muzaffar Asad

Since Specialization

Citations

This map shows the geographic impact of Muzaffar Asad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Muzaffar Asad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Muzaffar Asad more than expected).

Fields of papers citing papers by Muzaffar Asad

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Muzaffar Asad. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Muzaffar Asad. The network helps show where Muzaffar Asad may publish in the future.

Co-authorship network of co-authors of Muzaffar Asad

This figure shows the co-authorship network connecting the top 25 collaborators of Muzaffar Asad. A scholar is included among the top collaborators of Muzaffar Asad based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Muzaffar Asad. Muzaffar Asad is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Asad, Muzaffar, et al.. (2025). Sustainable Entrepreneurial Intention Among University Students: Synergetic Moderation of Entrepreneurial Fear and Use of Artificial Intelligence in Teaching. Sustainability. 17(1). 290–290. 13 indexed citations breakdown →

Asad, Muzaffar, et al.. (2025). Impact of Supply Chain Risk Management on Product Innovation Performance of Omani SMEs: Synergetic Moderation of Technological Turbulence and Entrepreneurial Networking. Sustainability. 17(7). 2903–2903. 8 indexed citations

Asad, Muzaffar, et al.. (2025). Mediating role of social media adoption between the impact of entrepreneurial orientation and perceived benefits of social media on performance of Jordanian entrepreneurial firms. Cogent Business & Management. 12(1).

Asad, Muzaffar, et al.. (2025). Chronotype and synchrony effects in human cognitive performance: A systematic review. Chronobiology International. 42(4). 463–499.

Asad, Muzaffar, et al.. (2024). Green entrepreneurial leadership, and performance of entrepreneurial firms: does green product innovation mediates?. Cogent Business & Management. 11(1). 45 indexed citations breakdown →

Sulaiman, Mohammed Ali Bait Ali, et al.. (2024). Entrepreneurial marketing and performance: contingent role of market turbulence. SHILAP Revista de lepidopterología. 5(1). 18 indexed citations

Asad, Muzaffar, et al.. (2024). Product Innovation: A Mediator Between Entrepreneurial Orientation, Knowledge Management, and Performance of SMEs. Journal of the Knowledge Economy. 16(4). 15381–15403. 10 indexed citations

Asad, Muzaffar. (2024). Synergetic impact of knowledge management and access to finance over open innovation for performance of SMEs. International Journal of Economics and Business Research. 28(3/4). 272–293. 11 indexed citations

Asad, Muzaffar, et al.. (2024). Moderating role of technological turbulence between green product innovation, green process innovation and performance of SMEs. SHILAP Revista de lepidopterología. 5(1). 33 indexed citations

10.

Asad, Muzaffar, et al.. (2023). Open innovation: The missing link between synergetic effect of entrepreneurial orientation and knowledge management over product innovation performance. Journal of Open Innovation Technology Market and Complexity. 9(4). 100147–100147. 31 indexed citations

11.

Asad, Muzaffar, Muhammad Asif, Mohammed Ali Bait Ali Sulaiman, Mir Shahid Satar, & Ghadah Alarifi. (2023). Open innovation: the missing nexus between entrepreneurial orientation, total quality management, and performance of SMEs. Journal of Innovation and Entrepreneurship. 12(1). 32 indexed citations

12.

Asad, Muzaffar, Muhammad Asif, Lily Julienti Abu Bakar, & Umaid A. Sheikh. (2021). Transformational Leadership, Sustainable Human Resource Practices, Sustainable Innovation and Performance of SMEs. 797–802. 29 indexed citations

13.

Asad, Muzaffar, et al.. (2018). Management Motives Behind the Revaluation of Fixed Assets for Sustainability of Entrepreneurial Companies. International journal of entrepreneurship. 22. 24 indexed citations

14.

Asad, Muzaffar, et al.. (2018). Do Predictive Power of Fibonacci Retracements Help the Investor to Predict Future? A Study of Pakistan Stock Exchange. RePEc: Research Papers in Economics. 4(6). 159–164. 11 indexed citations

15.

Asad, Muzaffar, et al.. (2018). Moderating Effect of Leverage on the Relationship between Board Size, Board Meetings and Performance: A Study on Textile Sector of Pakistan. American Scientific Research Journal for Engineering, Technology, and Sciences (Global Society of Scientific Research and Researchers). 39(1). 19–29. 19 indexed citations

16.

Asad, Muzaffar, et al.. (2018). Effect of Motivation on Employee Retention: Mediating Role of Perceived Organizational Support. European Online Journal of Natural and Social Sciences. 7(2). 511–520. 23 indexed citations

17.

Asad, Muzaffar, et al.. (2018). Corporate Social Responsibility, Business Ethics, and Labor Laws: A Qualitative Study on Smes in Sialkot. Journal of Legal Ethical and Regulatory Issues. 21(3). 1. 9 indexed citations

18.

Shabbir, Muhammad Salman, Mohd Noor Mohd Shariff, Muzaffar Asad, Rabia Salman, & Israr Ahmad. (2018). Time-frequency Relationship between Innovation and Energy Demand in Pakistan: Evidence from Wavelet Coherence Analysis. SHILAP Revista de lepidopterología. 10 indexed citations

19.

Asad, Muzaffar, et al.. (2016). A STUDY ON THE ISSUES OF EMPLOYMENT CONTRACTS AND PRACTICES OF EMPLOYMENT CONTRACTS IN UAE. SHILAP Revista de lepidopterología. 10(1). 58–64. 12 indexed citations

20.

Asad, Muzaffar, et al.. (2014). COMPONENTS OF WORKING CAPITAL AND PROFITABILITY: A CASE OF FUEL AND ENERGY SECTOR OF PAKISTAN. SHILAP Revista de lepidopterología. 8(1). 41–51. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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