David Yorke

560 total citations
22 papers, 369 citations indexed

About

David Yorke is a scholar working on Marketing, Urban Studies and Strategy and Management. According to data from OpenAlex, David Yorke has authored 22 papers receiving a total of 369 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 4 papers in Urban Studies and 4 papers in Strategy and Management. Recurrent topics in David Yorke's work include Cultural Industries and Urban Development (4 papers), Customer Service Quality and Loyalty (3 papers) and Business Strategy and Innovation (2 papers). David Yorke is often cited by papers focused on Cultural Industries and Urban Development (4 papers), Customer Service Quality and Loyalty (3 papers) and Business Strategy and Innovation (2 papers). David Yorke collaborates with scholars based in United Kingdom and United States. David Yorke's co-authors include Tony Conway, Stephen A. MacKay, Philip J. Kitchen and Cathy Bakewell and has published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing and Management Decision.

In The Last Decade

David Yorke

19 papers receiving 288 citations

Peers

David Yorke
Linda Gorchels United States
Arvind Bhambri United States
Christopher Prince United Kingdom
Bruce Millett Australia
William L. Shanklin United States
Frances Ekwulugo United Kingdom
P. R. Chandy United States
Gary L. McLaughlin
Jean‐Pierre Jeannet United States
Donald Cowell United Kingdom
Linda Gorchels United States
David Yorke
Citations per year, relative to David Yorke David Yorke (= 1×) peers Linda Gorchels

Countries citing papers authored by David Yorke

Since Specialization
Citations

This map shows the geographic impact of David Yorke's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David Yorke with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David Yorke more than expected).

Fields of papers citing papers by David Yorke

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by David Yorke. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David Yorke. The network helps show where David Yorke may publish in the future.

Co-authorship network of co-authors of David Yorke

This figure shows the co-authorship network connecting the top 25 collaborators of David Yorke. A scholar is included among the top collaborators of David Yorke based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with David Yorke. David Yorke is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Conway, Tony, Stephen A. MacKay, & David Yorke. (1994). Strategic Planning in Higher Education. International Journal of Educational Management. 8(6). 29–36. 146 indexed citations
2.
Yorke, David, et al.. (1994). The Use of Customer Portfolio Theory. Journal of Business and Industrial Marketing. 9(3). 6–18. 51 indexed citations
3.
Yorke, David, et al.. (1991). THE EMERGING ISSUES FROM MARKET SEGMENTATION RESEARCH IN THE PERSONAL FINANCIAL SERVICES SECTOR. Management Research News. 14(1/2). 20–23. 1 indexed citations
4.
Yorke, David, et al.. (1991). Can the Marketing Concept Be Applied to the Polytechnic andCollege Sector of Higher Education?. International Journal of Public Sector Management. 4(2). 13 indexed citations
5.
6.
Yorke, David, et al.. (1987). Adult Training — Employers' Viewpoint. Education + Training. 29(1). 10–12. 1 indexed citations
7.
Yorke, David, et al.. (1987). Museums and Marketing Techniques. Management Decision. 25(1). 25–32. 4 indexed citations
8.
Yorke, David, et al.. (1986). A customer selection strategy for business markets. Journal of Marketing Management. 2(2). 181–191. 6 indexed citations
9.
Yorke, David, et al.. (1986). ACORN in the Political Marketplace. European Journal of Marketing. 20(8). 63–76. 21 indexed citations
10.
Yorke, David & Philip J. Kitchen. (1985). Channel Flickers and Video Speeders. Journal of Advertising Research. 25(2). 21–25.
11.
Yorke, David. (1984). The Definition of Market Segments for Leisure Centre Services: Theory and Practice. European Journal of Marketing. 18(2). 100–113. 10 indexed citations
12.
Yorke, David, et al.. (1984). Marketing and Museums. European Journal of Marketing. 18(2). 90–99. 20 indexed citations
13.
Yorke, David. (1984). Local Government in England and Wales. European Journal of Marketing. 18(2). 10–16. 1 indexed citations
14.
Yorke, David. (1984). An Interaction Approach to the Management of a Portfolio of Customer Opportunities. Marketing Intelligence & Planning. 2(3). 5–22. 6 indexed citations
15.
Yorke, David. (1984). Marketing and Non‐Profit‐Making Organisations. European Journal of Marketing. 18(2). 17–22. 18 indexed citations
16.
Yorke, David. (1984). Local Authorities and the Marketing of Leisure Services. Service Industries Journal. 4(3). 151–165. 7 indexed citations
17.
Yorke, David, et al.. (1982). Working Females as a Market Segment for Bank Services. European Journal of Marketing. 16(3). 83–91. 12 indexed citations
18.
Yorke, David. (1982). The Definition of Market Segments for Banking Services. European Journal of Marketing. 16(3). 14–22. 14 indexed citations
19.
Yorke, David. (1977). Marketing the library service. Medical Entomology and Zoology. 12 indexed citations
20.
Yorke, David. (1975). UK market potential in Hungary (… a test market for Comecon?). Industrial Marketing Management. 4(2-3). 81–87. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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