Immediate Impact

23 standout
Sub-graph 1 of 10

Citing Papers

From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?
2024 Standout
1 intermediate paper

Works of Yoon-Jung Lee being referenced

Do customization programs of e-commerce companies lead to better relationship with consumers?
2011

Author Peers

Author Last Decade Papers Cites
Yoon-Jung Lee 112 38 19 57 48 73 282
Ae-Ran Koh 251 63 3 19 47 42 316
Eun-Jung Kim 37 7 23 52 82 39 251
A Furnham 41 7 2 33 58 32 234
Minjie Li 66 6 1 32 133 32 323
Frances Bonner 11 9 1 20 138 39 333
Päivi Palojoki 28 3 10 36 72 32 302
George Rossolatos 120 15 4 16 116 59 234
Esther Martínez Pastor 29 4 10 17 115 62 282
Charlotte Wegener 5 4 7 22 47 41 285
Mónica Viñarás Abad 18 32 16 4 54 46 220

All Works

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Rankless by CCL
2026