Xiaohong Wu

How does the metaverse travel experience influence virtual and actual travel behaviors? Focusing on the role of telepresence and avatar identification

Investigating AI-based academic support acceptance and its impact on students’ performance in Malaysian and Pakistani higher education institutions

The acceptance of augmented reality tour app for promoting film-induced tourism: the effect of celebrity involvement and personal innovativeness

The use of 360-degree virtual tours to promote mountain walking tourism: stimulus–organism–response model