Immediate Impact
2 from Science/Nature 55 standout
Citing Papers
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Works of William Green being referenced
Social representations of marketing work: advertising workers and social media
2019
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| William Green | 85 | 76 | 32 | 114 | 106 | 39 | 598 | |
| Chun‐Chih Chen | 37 | 39 | 23 | 35 | 15 | 35 | 695 | |
| Michael Olsson | 134 | 19 | 4 | 65 | 199 | 39 | 630 | |
| José-Ramón Otegi-Olaso | 45 | 18 | 73 | 183 | 131 | 31 | 714 | |
| Tom Griffin | 352 | 27 | 30 | 41 | 8 | 46 | 690 | |
| Kim Normann Andersen | 97 | 19 | 46 | 21 | 15 | 37 | 596 | |
| Graham Wood | 96 | 106 | 41 | 14 | 52 | 33 | 571 | |
| Rajnish Jain | 144 | 260 | 12 | 9 | 33 | 22 | 685 | |
| John Barton | 161 | 28 | 12 | 11 | 6 | 70 | 641 | |
| Hsin-yi Sandy Tsai | 169 | 17 | 4 | 25 | 16 | 10 | 650 | |
| David DiBiase | 44 | 8 | 2 | 89 | 33 | 32 | 534 |
All Works
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