Immediate Impact

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Citing Papers

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
2 intermediate papers

Works of Wei‐Hung Hsiao being referenced

Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives
2019
Factors Influencing Intentions to Use Social Recommender Systems: A Social Exchange Perspective
2013

Author Peers

Author Last Decade Papers Cites
Wei‐Hung Hsiao 140 162 105 15 303
Huei‐Huang Chen 187 146 87 11 344
Cheng Yi 123 214 130 21 355
Dawei Shang 139 143 140 13 324
Hsiu-Hua Cheng 115 158 71 10 320
Hsiu-Ju Chen 149 86 63 15 340
Jong‐Chul Oh 188 130 148 13 342
Quốc Trung Phạm 115 106 118 27 304
Bong Gyou Lee 125 176 65 26 331
Run H. Niu 61 166 74 12 368
Nancy J. Lightner 168 150 86 16 342

All Works

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2026