Immediate Impact
56 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Works of Wayne Fu being referenced
Selecting Online Videos from Graphics, Text, and View Counts: The Moderation of Popularity Bandwagons
2012
Aggregate bandwagon effect on online videos' viewership: Value uncertainty, popularity cues, and heuristics
2011
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Wayne Fu | 151 | 137 | 200 | 28 | 486 | |
| Allègre L. Hadida | 119 | 146 | 122 | 18 | 534 | |
| Richard S. Tedlow | 166 | 122 | 105 | 31 | 568 | |
| Jordi McKenzie | 177 | 238 | 128 | 38 | 480 | |
| Franco Papandrea | 48 | 161 | 178 | 23 | 502 | |
| Dominik Papies | 331 | 86 | 196 | 25 | 522 | |
| Stefan Schwarzkopf | 127 | 29 | 127 | 40 | 450 | |
| J. Cameron Verhaal | 142 | 58 | 184 | 19 | 541 | |
| Wendy J. Gordon | 209 | 80 | 84 | 40 | 461 | |
| M. Billur Akdeniz | 158 | 105 | 97 | 14 | 559 | |
| Marisol B. Correia | 227 | 55 | 351 | 43 | 525 |
All Works
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