Vincent J. Pascal

Odyssey's end: Lay conceptions of nostalgia reflect its original homeric meaning.

Economic Growth, Increasing Productivity of SMEs, and Open Innovation

The duality of digital and environmental orientations in the context of SMEs: Implications for innovation performance

THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects

The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies

Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions

Entrepreneurial marketing dimensions and SMEs performance

Appreciation as Audience Response: Exploring Entertainment Gratifications Beyond Hedonism

The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing