Immediate Impact

63 standout
Sub-graph 1 of 24

Citing Papers

Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
2 intermediate papers

Works of Thyra Uth Thomsen being referenced

“I want to break free!” How experiences of freedom foster consumer happiness
2020
Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle
2020

Author Peers

Author Last Decade Papers Cites
Thyra Uth Thomsen 287 293 44 65 27 601
Fiona Spotswood 224 199 33 31 40 545
Malene Gram 222 369 78 72 37 717
Carol Xiaoyue Zhang 241 556 10 31 32 714
Anja Pabel 94 386 14 58 38 571
Leah Watkins 293 228 18 26 25 567
Armando Luís Vieira 119 430 14 38 19 715
Maria Ryan 177 366 37 22 38 713
Andrea Davies 267 378 32 85 25 713
Charles F. Keown 232 226 9 41 27 597
Yunduk ‍Jeong 119 416 17 70 42 562

All Works

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Rankless by CCL
2026