Immediate Impact
63 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Works of Thyra Uth Thomsen being referenced
“I want to break free!” How experiences of freedom foster consumer happiness
2020
Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle
2020
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Thyra Uth Thomsen | 287 | 293 | 44 | 65 | 27 | 601 | |
| Fiona Spotswood | 224 | 199 | 33 | 31 | 40 | 545 | |
| Malene Gram | 222 | 369 | 78 | 72 | 37 | 717 | |
| Carol Xiaoyue Zhang | 241 | 556 | 10 | 31 | 32 | 714 | |
| Anja Pabel | 94 | 386 | 14 | 58 | 38 | 571 | |
| Leah Watkins | 293 | 228 | 18 | 26 | 25 | 567 | |
| Armando Luís Vieira | 119 | 430 | 14 | 38 | 19 | 715 | |
| Maria Ryan | 177 | 366 | 37 | 22 | 38 | 713 | |
| Andrea Davies | 267 | 378 | 32 | 85 | 25 | 713 | |
| Charles F. Keown | 232 | 226 | 9 | 41 | 27 | 597 | |
| Yunduk Jeong | 119 | 416 | 17 | 70 | 42 | 562 |
All Works
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