Immediate Impact
69 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Human versus virtual influences, a comparative study
2024 Standout
Works of Thomas A. Buhr being referenced
CELEBRITY ENDORSERS' EXPERTISE AND PERCEPTIONS OF ATTRACTIVENESS, LIKABILITY, AND FAMILIARITY
1987
Celebrity Endorsers’ Expertise and Perceptions of Attractiveness, Likability, and Familiarity
1987
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Thomas A. Buhr | 171 | 24 | 15 | 123 | 84 | 8 | 250 | |
| Ayellet Pelled | 198 | 18 | 15 | 154 | 73 | 8 | 289 | |
| Joseph R. Blaney | 195 | 32 | 9 | 76 | 89 | 10 | 295 | |
| Nicola Peacock | 159 | 48 | 8 | 59 | 74 | 6 | 276 | |
| Douglass Cater | 82 | 11 | 5 | 78 | 46 | 11 | 218 | |
| Antonio Reyes | 72 | 17 | 3 | 105 | 77 | 10 | 290 | |
| Sharyne Merritt | 142 | 16 | 37 | 97 | 74 | 6 | 297 | |
| Günther Lengauer | 222 | 7 | 5 | 180 | 64 | 6 | 299 | |
| James E. Combs | 162 | 18 | 3 | 102 | 36 | 12 | 286 | |
| Jelani Ince | 106 | 20 | 7 | 165 | 53 | 8 | 276 | |
| Taylor N. Carlson | 169 | 23 | 3 | 223 | 110 | 16 | 288 |
All Works
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