Immediate Impact
9 standout
Citing Papers
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Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
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Works of Stephan Parmentier being referenced
How athletes build their brands
2012
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Stephan Parmentier | 185 | 87 | 31 | 74 | 35 | 273 | |
| Theresa Reidy | 114 | 153 | 24 | 34 | 35 | 273 | |
| Teemu Ruskola | 198 | 120 | 48 | 37 | 27 | 308 | |
| Katherine M. Franke | 195 | 53 | 44 | 149 | 24 | 313 | |
| Juan E. Corradi | 137 | 57 | 8 | 21 | 22 | 265 | |
| Timothy J. Gilfoyle | 155 | 43 | 7 | 35 | 29 | 263 | |
| Eileen McDonagh | 127 | 179 | 10 | 123 | 30 | 317 | |
| Wayne R. LaFave | 203 | 114 | 77 | 22 | 31 | 316 | |
| Charles E. Reasons | 192 | 45 | 25 | 14 | 25 | 271 | |
| Neil A. Englehart | 234 | 156 | 14 | 39 | 23 | 325 | |
| Herman R. Lantz | 165 | 49 | 3 | 54 | 23 | 295 |
All Works
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