Standout Papers
Citation Impact
Citing Papers
The effect of social media communication on consumer perceptions of brands
2014
Experience Marketing: Concepts, Frameworks and Consumer Insights
2011
Artificial intelligence ‐ driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals
2023 Standout
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
2022 Standout
Digital transformation: A multidisciplinary reflection and research agenda
2019 Standout
Digital transformation of everyday life – How COVID-19 pandemic transformed the basic education of the young generation and why information management research should care?
2020 Standout
The characteristics of Generation Z
2018 Standout
After taste: Culture, consumption and theories of practice
2014 Standout
Generation C: Content, Creation, Connections and Choice
2011
Resilience and competitiveness of small and medium size enterprises: an empirical research
2011
Economic Growth, Increasing Productivity of SMEs, and Open Innovation
2021 Standout
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
2010 Standout
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
SWOT analysis applications: An integrative literature review
2021 Standout
Effects of service quality and customer satisfaction on loyalty of bank customers
2021 Standout
Customer engagement in a Facebook brand community
2012
Introducing COBRAs
2011
The impact of digital technology on relationships in a business network
2017
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
2020
The Megaphone Effect: Taste and Audience in Fashion Blogging
2012 Standout
Access-Based Consumption: The Case of Car Sharing: Table 1.
2012 Standout
Social media as a useful tool in food risk and benefit communication? A strategic orientation approach
2014
Customer Engagement
2011 Standout
Digital transformation in the maritime transport sector
2021 Standout
Perceived innovativeness of drone food delivery services and its impacts on attitude and behavioral intentions: The moderating role of gender and age
2019 Standout
Antecedents of Intention to Adopt Mobile Health (mHealth) Application and Its Impact on Intention to Recommend: An Evidence from Indonesian Customers
2021 Standout
Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization
2020 Standout
An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis
2020
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
2014 Standout
Consumer engagement in a virtual brand community: An exploratory analysis
2011 Standout
Exploring key indicators of social identity in the #MeToo era: Using discourse analysis in UGC
2020
Online lifestyle consumption community dynamics: A practice‐based analysis
2013
Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths
2010
Exploring Personal Branding on YouTube
2013
Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again
2015 Standout
A study of artificial intelligence on employee performance and work engagement: the moderating role of change leadership
2022 Standout
The Impact of New Media on Customer Relationships
2010
The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study
2011
Anti-consumption discourses and consumer-resistant identities
2008
MNCs and religious influences in global markets
2017
Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life
2020 Standout
The Circular Economy – A new sustainability paradigm?
2016 Standout
Consumer brand relationships research: A bibliometric citation meta-analysis
2014
How Brand Community Practices Create Value
2009 Standout
Towards an epistemology of consumer culture theory
2011 Standout
EXQ: a multiple‐item scale for assessing service experience
2012
Value co-destruction: Exploring the role of actors’ opportunism in the B2B context
2020
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature
2014 Standout
Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge
2002 Standout
Netnography as a tool for understanding customers: implications for service research and practice
2018
Indonesian Millennials’ Halal food purchasing: merely a habit?
2020 Standout
Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers
2016 Standout
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
2012 Standout
Co-creating corporate brand identity with online brand communities: A managerial perspective
2018
Works of Stefano Pace being referenced
ERP Marketing and Italian SMEs
2005
Global brand communities across borders: the Warhammer case
2007
Marketing with working consumers: The case of a carmaker and its brand community
2015
Business‐to‐business marketing and globalization: two of a kind
2008
YouTube: an opportunity for consumer narrative analysis?
2008
Firm-brand community value co-creation as alignment of practices
2015
The structure of conversations on social networks: Between dialogic and dialectic threads
2016
Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”
2006 Standout
Brand volunteering
2015
Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the Resistance of the Self
2012