Citation Impact
Citing Papers
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
2022 Standout
Music Audiences 3.0: Concert-Goers’ Psychological Motivations at the Dawn of Virtual Reality
2017
‘I'm like you, and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model
2021
SWOT analysis applications: An integrative literature review
2021 Standout
The role of self-determination theory in marketing science: An integrative review and agenda for research
2018
Virtually in this together – how web-conferencing systems enabled a new virtual togetherness during the COVID-19 crisis
2020 Standout
Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
2020
Works of Stacey Baxter being referenced
Measuring Motivations for Popular Music Concert Attendance
2016
‘I'm like you, you're like me, we make a great brand community!’ Similarity and children's brand community participation.
2019
The impact of age on consumer attachment to celebrities and endorsed brand attachment
2016