Immediate Impact

52 standout
Sub-graph 1 of 20

Citing Papers

Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
2 intermediate papers

Works of Sona Mardikyan being referenced

Understanding the Adoption of Voice Activated Personal Assistants
2017

Author Peers

Author Last Decade Papers Cites
Sona Mardikyan 51 43 45 45 15 198
Shihua Li 62 40 78 70 12 259
Sameer Verma 56 53 49 50 19 220
Fred L. Kitchens 52 48 47 88 18 215
Mohd Zaidi Abd Rozan 29 43 28 35 22 198
Birgül Kutlu 61 111 88 59 17 296
Brett J. L. Landry 58 114 93 60 19 260
Jamal El‐Den 53 29 67 51 23 265
Meltem Özturan 78 60 31 20 18 206
Binod Sundararajan 108 36 70 21 18 236
Roberta M. Roth 55 40 85 58 11 234

All Works

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Rankless by CCL
2026